Smirnoff's Be There South AfricaSocial
Smirnoff is one of the most heavy hitting companies in the social media space. They’ve realized that drinking is inherently social and have driven to bring that experience online to engage and converse with the fans of their products.
A few times a year they hold a contest called Be There where they give 1 lucky fan and up to 3 of their friends a chance to win an all expenses paid trip to an amazing destination with a big name concert. Be There South Africa was the second of these contests that Smirnoff asked us to build. We built a simple FBML gateway that led the user into an iFrame application which allowed them to watch videos from previous contests, vote on where the next Be There should be, and register to win prizes.