Smartwool Facebook

Social

Victors & Spoils asked us to help them finish up a Facebook fan page they had started building with another vendor as it didn’t look like their deadlines were going to get met. We pulled up our sleeves and jumped into the CodeIgniter based app and got it across the finish line in time. While this wasn’t 100% our project, much of what you see in the UI was built by Neural Interactive developers.

This Strip to Your SmartWool campaign has been extremely successful with SmartWool’s main demographic as they’ve pulled in tons of great pictures of every day consumers stripping down to their favorite SmartWool attire. We’re really looking forward to the future of this campaign and how SmartWool is going to push the limits far beyond what other retailers are doing with social media.