Miracle Whip's Love or Hate Facebook Page

Social

Part of Miracle Whip’s Love or Hate campaign was building a Facebook application that drove fans to like their Facebook page as well as give feedback on why they either loved or hated Miracle Whip.

We built this app using static FBML and some JavaScript. Everything was submitted via AJAX back to the central MW web services that we built using PHP and MySQL where all feedback was aggregated and distributed over YouTube and the rich media banners.