Miracle Whip YouTube Channel

Social

Miracle Whip knows they’re not for everybody, but rather than hiding that, they decided they wanted to flaunt it and receive feedback from both the lovers and the haters.

They tasked us with building a branded YouTube channel that allowed users to vote and say why they either love or hate Miracle Whip so we went about building the custom page utilizing HTML5 and jQuery which submits feedback via AJAX post to a centralized web service. We built the central service using PHP and MySQL in a Restful JSON method. This same service took feedback from and fed back to the matching Facebook and rich media banner outlets as well.