We’ve been playing with some new mobile technology that allows us to trigger interactive experiences via markerless 2D or 3D objects.  What that means is we don’t need QR codes in order for the phone to be able to recognize an object and understand how far it is away from the camera as well as which way it’s facing.  It has complete spatial awareness and can make augmented reality experiences seem much more integrated without adding distracting elements to the object.  Check out a few of our videos.